Plans scale with listening volume, tracked keywords, and AI usage—not collaboration.
Mentions
The number of social, digital, broadcast, and print mentions included in your plan.
Projects
Organize broad topics, branches, brand groups, and competitor sets with unlimited projects on every plan.
Tracked keywords
The brands, products, phrases, topics, and competitors Obsera continuously monitors.
AI credits
Use AI to set up monitoring, surface important mentions, and generate deeper analysis and reports.
What counts as a mention?
A mention is a matching result found across the included social, digital, broadcast, or print sources.
Why are projects unlimited?
Projects are broad monitoring topics. A project can represent a company, one of its branches, or a group of companies—for example, your brand plus five competitors. Unlike legacy tools that cap projects as a pricing lever, Obsera keeps projects unlimited because project count itself does not create meaningful provider cost.
How do AI credits work?
Simple operations use 5 credits, such as creating a project, generating a keyword list, or fetching the latest negative mentions. Complex queries use 10 credits, such as generating a sentiment report for the last three months and comparing it with Brand B.
Compare plans
Every Social Listening plan and limit, side by side.
Social Listening plan comparison
Feature
Starter
GrowthPopular
Pro
Enterprise
Listening volume
Mentions
10,000
150,000
1,500,000
Custom
Projects
Unlimited
Unlimited
Unlimited
Unlimited
Tracked keywords
10
30
150
Custom
AI analysis
AI credits
100
300
1,500
Custom credits
Collaboration & access
Seats
Unlimited
Unlimited
Unlimited
Unlimited
Exports
Unlimited
Unlimited
Unlimited
Unlimited
API access
Unlimited
Unlimited
Unlimited
Unlimited
Coverage
Social media coverage
Frequently asked
Turn every mention into a clearer next move.
Monitor your brand, competitors, and market across every included source—then use AI to find the signal in the noise.
Social Listening plans
Starter
For teams starting focused brand and competitor monitoring.
Best for: Smaller brands tracking core topics with room for the whole team to collaborate.
Growth
For growing teams monitoring broader conversations at scale.
Best for: Brands expanding their coverage, keyword sets, and ongoing AI analysis.
Pro
For high-volume intelligence across brands, markets, and media.
Best for: Teams that need deeper coverage and frequent AI-assisted reporting.
Enterprise
For organizations with custom-scale monitoring requirements.
Best for: Large brands, agencies, and teams that need tailored volume and AI capacity.