Obsera's platform uses artificial intelligence to monitor news websites, blogs and social networks in real time. Advanced natural-language processing algorithms detect mentions of your brand, competitors and industry keywords across multiple languages and channels, then classify them by source, sentiment and urgency. With real-time alerts and interactive dashboards, teams can proactively manage reputational risk, track emerging narratives and understand what resonates with audiences.
Modern social networks move fast—AI helps you keep up. Obsera offers a unified social media scheduler that automatically recommends optimal posting times, suggests hashtags and even detects the best channels for each campaign. Automated responses and smart routing ensure customer messages are answered quickly, while AI-driven content insights help marketers plan campaigns that align with trending conversations and audience sentiment. All messages from email, social media and live chat flow into a single inbox, so teams can collaborate efficiently.
Creating engaging posts takes time; Obsera's built-in generators reduce the effort. The AI Visual Generator uses state-of-the-art diffusion models to produce custom images for social media campaigns, enabling marketers to generate eye-catching visuals at scale. The AI Text Generator suggests content and post copy based on your theme or keywords. These tools help teams produce consistent, on-brand content while saving hours on creative production.
Staying data-driven requires more than raw numbers. Obsera's analytics engine provides real-time dashboards, trend analysis and sentiment tracking. Users can drill down into engagement across Facebook, Instagram, TikTok, LinkedIn, Twitter (X) and other channels, export customizable reports for clients and executives, and benchmark performance against competitors. AI models detect anomalies, forecast engagement and surface opportunities, helping organisations make informed decisions.
For research and creative brainstorming, ChatHub brings multiple AI models into a single interface. Users can switch between ChatGPT, DeepSeek, Gemini and other models to compare answers and generate ideas without opening multiple tabs. This workspace is ideal for marketers, analysts and content creators who want to explore different perspectives and accelerate iteration.
Built by a team of engineers and data scientists with deep experience in NLP and communication technologies, Obsera understands that each organisation has unique needs. Whether you're a PR agency looking for client reporting software, a government institution monitoring public sentiment or a small business planning your first social campaigns, Obsera provides scalable, customizable solutions. Flexible pricing and modular features allow you to start with what you need while ensuring that your workflows remain streamlined and effective.
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